Anil Ambani may not own an Indian Premier League team like his brother Mukesh yet, but the industrialist is vying for other things - Team India's sponsorship.
Reports suggest that the Anil Dhirubhai Ambani Group has bought the tender form floated by the BCCI for Team India's sponsorship. Though no BCCI or ADAG official spoke on record about Ambanis interest in Team India's sponsorship, sources said that the industrial house purchased the form paying Rs 5 lakh on Monday, the day it went on sale.
This is the second tender process initiated by the BCCI in six months. The last attempt in December 2009 evoked no response as the BCCI had reportedly put a high base price of Rs 3 crore for the sponsorship.
Anil Ambani is also one of the major sponsors for the International Cricket Council, having reportedly invested about $100 million for an eight-year deal. This time, however, the situation looks different as Team India's sponsorship means the logo of the company will be prominently flashed on Indian cricketers' jersey.
Before Anil, his elder brother Mukesh entered Indian cricket by buying the IPL team Mumbai Indians. Mukesh owned Reliance Industries Limited purchased the rights for the Mumbai franchise for a total of Rs. 441 crore during the first IPL auction in 2008.
The BCCI floated the tenders as Team India's sponsorship deal with Sahara is about to end in a month. It is not known if Sahara will continue its association with the Indian team as they recently bought the new Pune IPL franchise for Rs 1700 crore.
Earlier, they had bagged the sponsorship for the Indian team for Rs 400 crore for a four-year period that ended on December 2009. However, they had agreed to continue for 6 more months as BCCI could not find any sponsors. However, it is likely that the company will buy the form too.
Two-wheeler major Hero Honda are also reportedly in the fray. They have been title sponsors for a number of cricket series and also title sponsors of the IPL team Delhi Daredevils. Hero Honda officials were not available for comments, but industry sources said they are likely to bid for deal.
The BCCI has set a base price of Rs 2.25 crore per match while inviting bids to sponsor the team for a four-year period, beginning with the 2010-2011 season. The BCCIs tender notice, which also invited bids for sponsoring the India A, India Under-19 and the women's teams, opened on Monday while the deadline for bids closes on May 29. The bids would be opened and awarded at the Boards marketing committee meeting in Mumbai on May 31.
Reports suggest that the Anil Dhirubhai Ambani Group has bought the tender form floated by the BCCI for Team India's sponsorship. Though no BCCI or ADAG official spoke on record about Ambanis interest in Team India's sponsorship, sources said that the industrial house purchased the form paying Rs 5 lakh on Monday, the day it went on sale.
This is the second tender process initiated by the BCCI in six months. The last attempt in December 2009 evoked no response as the BCCI had reportedly put a high base price of Rs 3 crore for the sponsorship.
Anil Ambani is also one of the major sponsors for the International Cricket Council, having reportedly invested about $100 million for an eight-year deal. This time, however, the situation looks different as Team India's sponsorship means the logo of the company will be prominently flashed on Indian cricketers' jersey.
Before Anil, his elder brother Mukesh entered Indian cricket by buying the IPL team Mumbai Indians. Mukesh owned Reliance Industries Limited purchased the rights for the Mumbai franchise for a total of Rs. 441 crore during the first IPL auction in 2008.
The BCCI floated the tenders as Team India's sponsorship deal with Sahara is about to end in a month. It is not known if Sahara will continue its association with the Indian team as they recently bought the new Pune IPL franchise for Rs 1700 crore.
Earlier, they had bagged the sponsorship for the Indian team for Rs 400 crore for a four-year period that ended on December 2009. However, they had agreed to continue for 6 more months as BCCI could not find any sponsors. However, it is likely that the company will buy the form too.
Two-wheeler major Hero Honda are also reportedly in the fray. They have been title sponsors for a number of cricket series and also title sponsors of the IPL team Delhi Daredevils. Hero Honda officials were not available for comments, but industry sources said they are likely to bid for deal.
The BCCI has set a base price of Rs 2.25 crore per match while inviting bids to sponsor the team for a four-year period, beginning with the 2010-2011 season. The BCCIs tender notice, which also invited bids for sponsoring the India A, India Under-19 and the women's teams, opened on Monday while the deadline for bids closes on May 29. The bids would be opened and awarded at the Boards marketing committee meeting in Mumbai on May 31.
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