Sahara to remain sponsor of Indian team

Sahara Group out bid telecom giants Bharti Airtel and Reliance to bag the Team India sponsorship. They have won the sponsorship rights at a staggering price of Rs 3.34 crore per match. The deal will continue till 31st December 2013.

The Board had fixed Rs 2.25 crore as the base price per match for the bids for all three formats for the men's outfit, Tests, ODIs and T20s, it was learned.

BCCI's marketing committee had met on Monday to wrap up the much-delayed team sponsorship details.

BCCI's deal with Sahara Group for team sponsorship is coming to an end next month-end and bids were invited from companies for sponsoring four Indian squads, including the much sought-after men's outfit.

Sahara had bagged the sponsorship for the Indian cricket team for Rs 400 crore for a four-year period ending December 2009, and agreed to continue for six more months as BCCI could not find any sponsors.

Source http://cricket.rediff.com/report/2010/may/31/sahara-to-remain-sponsor-of-indian-team.htm